Philosophy

#EVERYDAYRIDING
For the Dutch, biking is second nature. That's why we're so crazy about biking at AGU: it's in our genes. And we want to ensure that everyone enjoys biking as much as we do. So whether it's a racer in the Tour de France, a commuter, or bicycling friends on Sunday morning, we keep cyclists dry on rainy days and provide protection and comfort during those many hours in the saddle. This way, regardless of their condition, destination or ambition, every cyclist can head out each day in comfort and safety.

Because our products have helped cyclists combat the elements for more than 50 years now, we offer the consumer an intelligent choice. A selection of accessible, competitive and desirable items, with an eye to detail and uncompromising quality. At AGU, the cyclist and his daily needs are paramount. Together with our dealers, we offer relevant products, knowledge and services close to home. For every ambition, trip and goal. Always the right price, with an excellent fit and guaranteed quality. It's how we give every cyclist that ultimate feeling of freedom.

No worries about your gear.
No diversion.
In any type of weather.
Just cycling.
All year long.
365 days.


#everydayriding.

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