WE RIDE UNDYED

With the Undyed collection we have created garments that keep our environmental impact to a minimum. The fabrics we use are made of recycled polyester which we've kept raw and undyed.


Because we don't dye the fabrics, we save an average of 38% in environmental pollution and resource depletion. 10% less energy is used, and our carbon footprint is 10% less per garment.


UNDYED POCKET RAIN JACKET URBAN OUTDOOR MEN

Strong waterproofing, more than enough pockets to store all the items you want and made from recycled and undyed fabrics. That makes the latest Urban Outoor Pocket Jacket unique. The PFAS-free DWR coating protects the jacket against water and dirt.


The undyed process of the Pocket Rain Jacket delivers a reduction in eco-costs of 53%, carbon footprint 23% and CED energy 20%.

UNDYED PARKA RAIN JACKET URBAN OUTDOOR WOMEN

Made to resist the rain, but with the stylish design, you can wear it in any condition, at any time. The Urban Outdoor Undyed Parka is a must-have. White? We call this undyed. Better for the environment and protected against water and dirt thanks to a PFAS-free DWR coating.

 

The undyed process of the Parka Rain Jacket gives a reduction in eco-costs of 53%, carbon footprint 23% and CED energy 20%.

UNDYED PARKA RAIN JACKET URBAN OUTDOOR WOMEN

Made to resist the rain, but with the stylish design, you can wear it in any condition, at any time. The Urban Outdoor Undyed Parka is a must-have. White? We call this undyed. Better for the environment and protected against water and dirt thanks to a PFAS-free DWR coating.

 

The undyed process of the Parka Rain Jacket gives a reduction in eco-costs of 53%, carbon footprint 23% and CED energy 20%.

UNDYED CITY SLICKER WINTER RAIN JACKET URBAN OUTDOOR

Warm, dry and utterly stylish. The City Slicker makes riding a bike easy and comfortable. You are ure to stand out in a crowd with this jacket that looks white, but we call it Undyed. Better for the environment and protected against water and dirt thanks to a PFAS-free DWR coating.

 

The undyed process of the City Slicker gives a reduction in eco-costs of 20%, carbon footprint 3% and CED energy 3%.

UNDYED BUCKET RAIN HAT URBAN OUTDOOR

Back to the ‘90s cool with this waterproof Bucket Hat. Add a touch of streetwear to your look and keep your head and hair dry. Reversible, with the undyed white at the outside and stylish Cement colored on the flipside.

 

The undyed process of the Bucket Hat gives a reduction in eco-costs of 49%, carbon footprint 17% and CED energy 16%.

UNDYED BUCKET RAIN HAT URBAN OUTDOOR

Back to the ‘90s cool with this waterproof Bucket Hat. Add a touch of streetwear to your look and keep your head and hair dry. Reversible, with the undyed white at the outside and stylish Cement colored on the flipside.

 

The undyed process of the Bucket Hat gives a reduction in eco-costs of 49%, carbon footprint 17% and CED energy 16%.


Results research 

We do our best to make AGU a bit more sustainable. With the arrival of the GreenSphere label, which includes items made from 100% recycled materials, we have taken a great first step. We now take a second step by not dyeing the fabrics. The combination of not dyeing and recycling produces beautiful effects. We have asked the independent consultancy RethinkRebels to write a report that showed us how much environmental pollution and resource depletion, energie and carbon footprint we have saved on each garment. At the same time, the report also shows us in which areas we can make even more sustainable. On to the next step in our sustainable journey.



 

 

Do yourself and the environment a favor and ride your bike with the most sustainable bike fashion there is.

We ride to a greener future.

We ride undyed.



SO MUCH BETTER

Do yourself and the environment a favor and ride your bike with the most sustainable bike fashion there is. We ride to a greener future.

We ride undyed.



FEEL BETTER

Met elke dag op de fiets wordt de stad ruimer, schoner, groener. Op de fiets, met onze jassen van gerecyclede materialen, maak jij het verschil, draag jij bij aan die veranderende, mooiere stad.
Hoe goed voelt dat? Let's Ride.




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