AGU and Team Visma | Lease a Bike renew contract for an indefinite period
Team Visma | Lease a Bike and AGU have broken open their contract, which took effect a year and a half ago, and extended it indefinitely, with a minimum term until the end of 2023. The contract was signed on Monday in the TUE wind tunnel. "Our sponsorship model with main sponsors for an indefinite period of time is unique. The fact that AGU has joined that model as a clothing and eyewear partner and that we are going into the future together indefinitely confirms the trust we have in each other", says Richard Plugge, director of Team Visma | Lease a Bike.
AGU is the official supplier for Team Visma | Lease a Bike's cycling clothing, cycling goggles and casual sportswear. All clothing is fully custom made, for both the professional and the development team. Just like Plugge, Bjorn Jeurissen, CEO of the Dutch AGU, is also proud of the continuing cooperation. "Our product development has gained momentum since the start of the collaboration. The feedback we receive from the team, both from the coaching and from the riders, is priceless. The bicycle market is showing plenty of potential and growth right now. We are very proud that the innovative products we develop with Team Visma | Lease a Bike are available to everyone in our collection."
AGU and Team Visma | Lease a Bike have been working on two ambitious projects since the start of the collaboration: developing the fastest sprint suit and developing the fastest time trial suit. This resulted last year in the sprint victory of Mike Teunissen in the first Tour stage in Brussels and the victory in the team time trial one day later. One year later, AGU and Team Visma | Lease a Bike presented a new time trial suit in Eindhoven that is even faster. Innovation partner TUE played an important role in the development.
All time trial specialists of the team receive a tailor-made suit, specifically adapted and tested in the wind tunnel. "This is a very intensive process, which already results in no less than 3.7% less drag and up to 1.3% time savings compared to the initial situation", professor Bert Blocken of Eindhoven University of Technology announced on the basis of tests in the wind tunnel.
Plugge: "For riders like Tom Dumoulin every millisecond counts. Time saving is extremely important and can be found in the smallest details. AGU has put its shoulder to the wheel with us and taken us to the next level. In addition, with this partnership AGU shows that it not only supports the professional team, but also the development team and the future plans of the team for one hundred percent."