Sustainability at AGU begins, where everything begins for us: with cycling. We believe that riding our bikes can play a key role in combating climate change. With population growth and increasing urbanization, cycling can make a major contribution to reducing CO2 emissions but also help in keeping cities liveable.

Every person who chooses their bike instead of the car is one. Everyone we can help make that choice is one step closer to a more sustainable present and future.

Cycling also has a major positive influence on your personal sustainability. If you are healthy yourself and take good care of your own wellbeing, it will be that much easier to care about the wellbeing of the nature around you.


We want as many people as possible to make the sustainable choice to ride their bikes. But that also means that cycling itself must also be as sustainable as possible. The bicycle industry is taking many steps in various ways, but there is still a lot of ground we have to cover together. AGU takes its responsibility for this seriously and we are constantly looking for ways to make our production and distribution more sustainable. Amongst other things we increasingly work under our Greensphere label, where we use more environmentally friendly materials for various products, such as 100% recycled polyester, organic cotton and PVC-free coatings. Our goal is to apply this principle to all products that we produce in the long term. Towards this end, we are constantly looking for new and even more sustainable alternatives to the raw materials for our products, be it material, dyes, zippers, membranes or glue.




A product is only truly sustainable if it is durable and lasts a long time. And that is what we stand for. At AGU it has always been about quality. As a clothing sponsor of the world's best professional cycling team, we cannot and do not want to do anything but make the best bike wear in the world. And that is not only cycling kit that enables the best performance, but also continues to do so in the long term. With that principle always in mind, we develop all our products; bike wear, rainwear and bike bags. Simply really well made, durable products. For example, the “Original” rain suit from 1976 is still in our Essential collection. And because we believe in the quality of what we make, we offer a three-year warranty on all our products and an excellent repair service.


We also work towards optimizing our internal operations, production and distribution. Whether it concerns ethical production, preferably with producers closer to home, using more sustainbale packaging materials, optimising transport planning, our own energy & water consumption, waste processing; each time we take a step further. This recently led to an ISO 9001 certification for our approach to improving our business operations and an ISO 14001 environmental certification for the way we handle hazardous substances.