THE PREMIUM COLLECTION
No ride is the same and not every cyclist has the same goal, taste, or style. So that demands diversity, various collections, a wide range of products.
From all our collections and products we have filtered the very best technical charasteristics and brought these together in the Premium collection. The result is a a limited number of exceptional products that combine the very best of what we know and can produce.
Our designers are given complete freedom in devising and producing these items. From the design to the use of materials and technology. This rich fusion of exquisite style and sophisticated functionality has been developed for serious cyclists who demand consistent performance without compromising on comfort.
The Premium collection is all about speed, to be as aerodynamic as possible. That is why this collection has a slim fit, as opposed to a looser regular fit that you encounter in the Essential or Trend collection, for example. Due to the very tight fit, the shirts and jackets fit perfectly around the body and the wind can flow optimally along your body. The tight aero fit design offers high compression and optimal aerodynamics.
The best of the best
The Premium products are for riders who only want the best, on all fronts.
That is why Team Jumbo-Visma and BEAT Cycling make exclusive use of the clothing from our Premium Collection. The lightweight Italian fabrics, laser-cut for optimal ventilation, and our top-quality Black 320 chamois with unrivaled shock absorption have proven themselves many times in the professional cycling peloton.
Something we are incredibly proud of. But we're just as proud of the fact that the same items are now available to riders all over the world, for pros and amateurs alike. The Premium Collection is the choice for anyone who won't settle for less than the very best. For those who want to get the best out of themselves every day.
The premium collection includes shirts of the highest quality. The summer items are distinguished by an open mesh structure to cool your body as much as possible at higher temperatures. The winter items are characterized by high breathability, so that your body heat and perspiration, which are released during high efforts, are optimally removed.
Cyling bib shorts and tights
The more comfortable you are in the saddle, the longer, further and better you can cycle. Good cycling shorts play an important role in this. That is why the focus in the development of our bibshorts and tights is on the material used and the finish of the items. We have waterproof bib tights for the most challenging winter conditions, but also bib shorts treated with special technology to also keep the black pants cool in the summer. All bibshorts and tights in the Premium collection have our highest quality Black 320 chamois.
In the Premium collection, you can find the best cycling jackets that AGU makes. Jackets with the highest waterproofness, breathability and wearing comfort. It is not without reason that the Team Jumbo-Visma riders cycle in these jackets - albeit in team colors - when they really need the very best clothing.
Sustainability is an important starting point in the design and production of all our collections. There is a complex production and supply chain of raw materials, fabrics, people, transport and a lot of energy is needed so that you can get on your bike with that beautiful clothing or bag.
Sstainable production is complicated and there are not always easy answers or 100% solutions. At least not yet. We see that as a great challenge. It is a daily search and takes research, an adventure that we are happy to embark on in order to make increasingly better, more conscious choices within this chain and to find solutions so that this chain becomes just as green as cycling.
IT DOESN'T GET ANY BETTER THAN THIS
It's premium, it doesn't compromise on the highest quality, the best performance, and is made for those who only settle for the very best.