The Masterpiece

Together with Team Jumbo-Visma, we develop a high-profile "special edition" shirt for every Tour de France. The Masterpiece is a unique project in which we wanted to honor the Dutch heritage we share with the team. In doing so, we also wanted to express our commitment to the pursuit of perfection. An aspiration that elevates craft to art. Just like with the Dutch Masters of yesteryear.
 And now, you can ride with it is as well!

Our Limited Edition team jersey for the Tour de France 2022. Inspired by the Dutch Masters: Rembrandt, Van Gogh and Vermeer

For our new Tour de France jersey, we took inspiration from the works and styles of Rembrandt van Rijn, Vincent van Gogh, and Johannes Vermeer. By analyzing the works with the help of artificial intelligence, we got to know the styles in detail. An algorithm then matched over fifty works by three masters based on color and contrast. The most beautiful digital pieces were brought together in our new Masterpiece that could be yours.


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