WE ARE AGU
We love cycling, being on the road, adventure, and breathing in the fresh air. And we love sharing that passion with as many people as possible, every day. We encourage people to cycle more. Whether you're riding your city bike to the supermarket, commuting to work on an e-bike or enjoying a scenic ride on your road bike, rain or shine, in all conditions, on all roads and on any bike: we are here for you. And now more than ever, we believe in the power of cycling.
DUTCH CYCLING EXPERTS SINCE 1966
Since 1966, AGU has been inspired by Dutch cycling heritage and has been developing high-quality, all-weather cycling clothing. Rooted in a culture where cycling is more than a sport, it is a way of life, AGU provides both performance-oriented and everyday cyclists with durable, innovative equipment designed for adventure, perseverance and discovery, in all conditions.
TOGETHERNESS
At AGU, cycling is never a solo journey, but revolves around the power of togetherness. Whether it's pushing the boundaries of performance or embracing the daily ride, AGU supports performance and connects cyclists through a shared passion for adventure, endurance and the freedom of the road. We believe that movement is stronger when experienced together.
FREEDOM
Cycling is not just an activity. It is a way of life, intertwined with every day, on and off the bike. It is more than exercise: it is freedom, connection and self-expression. Whether you're manoeuvring through the city, exploring nature or pushing your limits, cycling clears your head and contributes to your well-being. AGU connects sport and lifestyle, so you can cycle your way every day.
AGU Sport & AGU Lifestyle
We are here for all cyclists. Since 1966, we have been developing clothing and accessories that make every ride better. For city cyclists, daily commuters, performance-oriented road cyclists and adventurers who like to go off-road. That is why we have clearly organised our collection, so you can easily find what you are looking for. There are two categories: Sport and Lifestyle.
Sport
Discover our complete range for sporty and adventurous cyclists here. Whether you're riding on tarmac, gravel, through the mountains or with luggage, you'll find everything you need: high-quality cycling clothing, practical bikepacking bags, helmets, glasses and smart accessories.
Lifestyle
This collection is designed for anyone who uses a bicycle to commute to work or wants to get around town efficiently. Discover stylish waterproof jackets, practical bags and helmets. Everything you need to cycle comfortably and confidently, inspired by Dutch cycling culture.