THE [UP]CYCLE COLLECTION
We take our sustainability journey to a next level with our new Upcycling Collection. With a minimal footprint,
we turned excess inventory Rainwear, Bikebags and Team Jumbo-Visma 2022 replica jerseys into 500 unique products.
Handmade in Holland and available as limited edition items.
A COLLECTORS ITEM
At AGU we always look for new sustainable roads to ride. We do so by introducing sustainable products, which you can recognize by our own “Greensphere” hangtag. One of the highlights so far is our Undyed collection, with which we save an average of 38% in environmental pollution and resource depletion by not dying our fabrics.
With our first AGU Upcycling collection, we do an extra step. We close the loop by creating new products from our excess inventory. Each season we keep a close look at our production numbers. Sometimes, due to a manufacturing error or a product not selling as good as we anticipated, we have excess inventory. Our Upcycling collection offers these products a second life.
THREE UNIQUE COLLECTORS ITEMS
Our AGU design team joined hands with an atelier in Amsterdam, close to our warehouse. Together we created three unique pieces made of excess inventory, consisting of; manufacture error Seq Raincoats from 2019, Team Jumbo-Visma 2022 replica jerseys and Bikebags. The new Upcycling products are handmade by two talented refugee seamstresses in the atelier. We have designed and made a total of 500 unique collectors’ items: The Bidon Slingbag, The Handlebar Bag and The Keychain.
ONE OF A KIND
When we say unique, we truly mean unique. Not one of these 500 pieces are the same. This is because we cut all excess inventory garments into new patterns and this results in a different look for each of them. We re-used zippers, buttons, pockets and of course fabrics to create these new products. All left-over fabric will be recycled. We are proud of what we have created, and motivated by a new sustainable view of production.
Designed and made close to home. Available in selected stores and at agu.com.
WITH OUR FIRST AGU UPCYCLING COLLECTION, WE DO AN EXTRA STEP
We close the loop by creating new products from our excess inventory. Each season we keep a close look at our production numbers. Sometimes, due to a manufacturing error or a product not selling as good as we anticipated, we have excess inventory. Our Upcycling collection offers these products a second life.
What do we do with excess inventory? Upcycling is our solution.
With a minimal footprint, we turned excess inventory rainwear and Team Jumbo-Visma 2022 replicas into 500 unique products. Every item is one of a kind.
Upcycling ’23 Series 01 consists of The Bidon Slingbag, The Handlebar bag and The Keychain.