ABOUT AGU#EVERYDAYRIDING

Cycling is second nature to us. AGU encourages you to cycle more. Making that possible is our motivation to work hard every day, for over 50 years. It is embedded in our minds and bodies and as such forms an integral and important part of our everyday lives. This is why, through a wide range of apparel and accessories, we offer all cyclists the means and the ways to enjoy life on the on the bicycle all year long. No matter the conditions, the distance, the roads or the bike you ride.

There are a thousand reasons to ride your bike. Whether you are picking your kids up from school, have to catch a train, want to clear your head out on the road or win a race, there is always a good reason to step on your bike. That’s why our products are made for #everydayriding. AGU encourages you to cycle more, so you can make a difference for yourself and your environment. Whether you want to contribute to a cleaner world or stay healthy, the world will be better for it, and you will be better for it.

Divided into four distinctive collections, every discerning cyclist will surely find what they need at AGU. Whether you are looking for a competitive and essential piece of kit, or more characteristic vestments that stands out through looks and finesse, we deliver the relevant products in all cases. From classic gear that combines a nod to our heritage with modern yarns and weaving, to the very best of uncompromising racing apparel that is fit for the professionals, we’ve got you covered.

And from the roadbike we bring our experience back to the urban environment with a sophisticated and purposeful rainwear collection. Completed with an assortment of bags for daily use, we are confident in guaranteeing any cyclist the unmitigated freedom of riding their bicycle. Without distractions. Without worries. In any type of weather. On any type of road. All year long.

#everydayriding